Senior Manager, Marketing

As a member of our Global Marketing team, you will be responsible for managing a team of marketers with a key focus on building, executing, and reporting on digital marketing and branding campaigns that effectively and efficiently generate sales leads at scale.

This role requires a strong marketing technology background, project management skills and a deep understanding of digital marketing.

Responsibilities Include:

people management and team leadership

  • Accountable for overall leadership and operational excellence of the Marketing Operations team including quality, efficiency and effectiveness of work, and internal group processes and performance.
  • Help team coordinate centralized functions (i.e., campaign development and deployment, development of content marketing, event marketing, PR, website, etc.) to support marketing initiatives.
  • Keep the team organized! Develop overarching project trackers that include all production-related projects to keep the team on track. Along with this, recommend and implement process improvements to enhance agency relationships and functional team effectiveness.
  • Coaching and oversight of team members, including guidance for career and skills development

Branding and communications programs and project management

  • Develop and deliver short- and long-term marketing, branding, and communications strategies.
    • Accountable for driving strength and awareness of the Trudell brand globally.
    • Ensure all marcomm offerings conform to brand identity and conduct ongoing brand management.
    • Ensure consistent branding and messaging across all internal and external communications.
  • Execute the implementation of the marketing strategy including campaigns, events, web, advertising, rich media, digital marketing, social media, sales tools, and PR.
  • Develop and maintain annual business planning calendar throughout the year.
  • Work closely with Product Managers and Regional Marketing teams to convert product value propositions into effective sales enablement materials.
  • Lead in driving projects to completion from both production, execution, and implementation perspectives

Marketing technology solutions

  • Maintain and grow our marketing technology stack (Salesforce.com ecosystem) supporting customer (HCP, end-users) retention and acquisition capabilities.
  • Act as marketing technology stack subject matter expert defining the marketing technology roadmap and support training of the Marketing, and Sales teams on new technologies to drive internal adoption and utility.
  • Work with internal IT, and Compliance teams to flush out marketing technology implementation strategy that aligns to global and local requirements.
  • Implementation of digital customer acquisition tools and solutions in core markets and associated analytics

Meetings and event management

  • Manage tradeshow opportunities on a global, regional and national level.
  • Manage all events and meetings to planned budget.

Relationship management

  • Manage and maintain ongoing relationships with vendors, agencies, consultants and the media for communications initiatives and technology implementations.
  • Manage marketing budget and work with cross-functional team members to execute campaigns.
  • Build and manage a calendar for marketing programs to provide transparency for, and create alignment with, key stakeholders

Health and Safety

  • Comply with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS

At an applicant’s request, TMI will make accommodation to its recruitment process to meet the needs of applicants with disabilities.


 

If you interested in this employment opportunity, please apply through LinkedIn

 


 

At the applicant's request, TMI will make accommodation to its recruitment process to meet the needs of applicants with disabilities.

Please send your résumé only once per position.

Résumés will be accepted throughout the process, but only candidates selected for interviews will be contacted.

TMI is an equal opportunity employer.

We thank all applicants in advance for their interest in joining our team.